I’m a Digital Content & Social Media Specialist with over 9 years of experience bringing visual stories to life. My work blends graphic design, video production, and branded content to create engaging experiences across entertainment, lifestyle, and marketing. I’ve led creative projects for major TV shows, live events, and digital platforms—always with a focus on content that connects, performs, and feels fresh. Whether it's editing social-first videos, crafting branded content with partners like Audible or Coors Light, or experimenting with AI tools to push ideas further, I thrive where creativity meets strategy. I collaborate closely with content teams, marketing leads, and brands to deliver standout assets for Instagram, TikTok, YouTube, and beyond. Let’s turn ideas into scroll-stopping moments.
9+
Years of experience in digital content, graphic design, and social media strategy.
100+
Branded content pieces produced for major clients like Ulta Beauty, NotCo, ViX, and others.
15M+
Views generated across videos edited for Univision’s shows and campaigns.
25+
TV and digital shows supported with tailored content, from award shows to daily programs.
Experience
TelevisaUnivision
Senior Graphic Designer, Digital Entertainment
2024 – Present
I work as part of the Special Productions team, producing and editing video content for major award shows like the Latin Grammy, Premio Lo Nuestro, and Premios Juventud. I also create daily social media content for reality shows such as ¿Quién es la Máscara?, Juego de Voces, and Nuestra Belleza Latina.
In collaboration with Social Media Producers, I develop video assets for Univision’s top shows including Despierta América, El Gordo y la Flaca, Desiguales, and Código de Investigación. I've also produced branded content for Audible, Molson Coors, and Geico. Additionally, I design and edit graphics and thumbnails for Univision.com and Univision's YouTube channels.
Senior Graphic Designer, Lifestyle
2022 – 2024Led the design efforts for Univision’s Lifestyle verticals, creating visual packages for brands like Atentamente Victoria, Esto es Delicioso, and Soy La Insider. I managed the design and production of live talk shows and video podcasts across YouTube, Facebook, and Instagram. Collaborated closely with content creators to enhance and edit videos for maximum reach and engagement, contributing to viral growth. I leveraged AI-powered editing tools to boost audience interaction by over 30%, and repurposed content across Beauty, Wellness, Food, and Travel categories for new YouTube channels. Also contributed to branded content campaigns for ViX, Ulta Beauty, and NotCo, with a strong focus on graphic design and photo retouching. Worked alongside the Head of Social Media and Director of Content Strategy to develop innovative, platform-first content.
Community Marketing Agency
Senior Graphic Designer2021 – 2022Collaborated closely with the social media and sales teams to develop branded content and marketing materials for over 20 brands. Led the design of daily social media assets, presentation decks, and web pages, ensuring visual consistency and strong brand identity across platforms. Utilized tools like Photoshop, Illustrator, Final Cut Pro, and WordPress to deliver high-impact digital content that supported both engagement and business goals.
Instituto Culinario Monterrey A.C.
Creative Graphic Designer2019 – 2020Redesigned internal print and digital materials to elevate the school’s visual identity and streamline communication. Produced educational videos and executed targeted social media campaigns that helped increase student enrollment. Worked closely with faculty and staff to create promotional assets for programs and events, continuously refining materials based on user feedback to ensure relevance and impact.
Partido Verde Ecologista de México
Graphic Designer & Political Strategy Consultant2018 – 2019Led the design and execution of visual identities, social media strategies, and promotional materials for local political campaigns in Veracruz, including candidates for deputies and mayors. Created and optimized WordPress landing pages to support candidate outreach, increasing conversion rates by 20%. Collaborated with campaign teams to manage advertising budgets and coordinate with print and media suppliers, ensuring cost-effective execution and brand consistency. Played a key role in field strategy by organizing and executing electoral mobilization programs across three cities, including community events, rallies, and voter registration drives. Conducted in-depth market research to understand local voter behavior and demographics, tailoring messages to resonate with key audiences. Worked closely with political consultants to align creative content with overall campaign strategy and party values.
H. Ayuntamiento de Xalapa
Graphic Designer & Community Manager2015 – 2017Produced engaging social media content for platforms like Instagram, Facebook, and Twitter, strengthening the city’s online presence and fostering greater community interaction. Additionally, I created a wide range of printed materials—including posters, flyers, t-shirts, and brochures—for government events and initiatives. Worked closely with suppliers to oversee the production process, maintaining quality standards and meeting deadlines. I also compiled detailed social media performance reports, with a particular focus on Facebook analytics, to evaluate engagement and guide future content strategies.