Creating cohesive digital identities across shows and platforms.
UniMás, Univision’s sibling network, features a diverse lineup ranging from reality shows to original series. While each program arrives with its own promotional artwork, the challenge was to adapt these materials into a unified digital presence that reflected Unimás’ established brand identity.
Process
I worked across multiple shows, including ¿Quién Caerá?, Are You The One, Lo Tomas o Lo Dejas, Margarita: Que tu cuento valga la pena, and Piensa Rápido.
Each adaptation started with the original key art, which I resized, reinterpreted, and when necessary, rebuilt using design tools and AI to ensure high fidelity across formats.
I also developed toolkits and editable templates that empowered community and video teams to work faster and more consistently, reducing production time while strengthening brand presence.
To maintain brand consistency, I applied UniMás’ visual system across every deliverable. Key outputs included:
Social Media Covers
Adaptations for YouTube, Facebook, and X, delivering cohesive branding and optimized visibility across platforms.
Reusable templates for thumbnails
Built to streamline publishing workflows, ensure visual consistency, and support A/B testing for higher CTR.
End screens for video content
Designed to boost audience retention and guide viewers toward additional UniMás programming.
Show page assets
Edited and adapted visuals for Univision.com show pages, aligned with UniMás’ brand identity.
Updated thumbnails for “Margarita” and “Piensa Rápido” to unify look and improve workflow efficiency.
