Shaping suspenseful storytelling for social media audiences across platforms.
Since January 14, 2025, CDI: Código de Investigación has captivated Univision’s audience with its gripping take on the true crime genre. Hosted by Borja Voces, the show airs LIVE Monday through Friday at 10 p.m. Eastern Time, offering fresh, real-time content that resonates with true crime fans.
I’ve been editing social media content for CDI since its premiere, focusing on enhancing engagement and maintaining the show’s dark, suspenseful tone. The goal is to create compelling, high-quality videos that reflect the intensity of the show while adapting to social media trends and platform guidelines.
Process
— Daily workflow: Received content directly from the show’s content creator, edited it, and published it on social media the following day after the episode aired (since it airs at night), ensuring it goes live early in the morning to maximize engagement.
— Incorporated stock footage to give more depth and context to the cases.
— Carefully selected background music to match the true crime atmosphere.
— Followed strict content guidelines, silencing sensitive words to prevent algorithm penalties and video takedowns.
— Developed three main content types to maximize reach and audience retention:
Teasers
Short, compelling previews to build anticipation for upcoming episodes.
Franchises
Engaging side formats like case trivia, red flags, and expert analysis.
Specials
Behind-the-scenes moments and guest interviews providing additional context.
Outcome
Since the show’s premiere, I’ve helped shape its digital storytelling by editing short-form content that maintains CDI’s suspenseful tone while maximizing platform reach.
Our strategy has driven strong early growth on TikTok, where the account quickly surpassed 63K followers and 516K likes.
Through precise editing, visual tension, and thoughtful use of stock footage, we’ve built a loyal digital audience for this fast-paced, true crime show.
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@cdicodigodeinvestigacion 📌 Nuestros expertos compartieron algunos consejos para evitar estar en una situación similar a la que vivió Debanhi. 🕙 #CódigoDeInvestigación lunes a viernes, 10p/9c por Univision. #CDI #CodigoDeInvestigacion #TrueCrime #TrueCrimeTikTok #Documentary #MurderMystery #UnsolvedMysteries #ForensicFiles #CrimeDocumentary #crímensinresolver #crímenesreales #Documental #BasadoEnHistoriaReal #DebanhiEscobar #desaparición #NuevoLeón #Escobedo #CódigoDeInvestigaciónUS #Editorial ♬ sonido original - C.D.I. Código de Investigación
@cdicodigodeinvestigacion Caso: La Niña del Pantano | ¡Para estar atentos! 👀🚨 Las red flags en la gente que se acerca o convive con tus hijos. 🚩 📌 ¿Quién se acerca a ellos? ¿En dónde están? 🧐 Es importante tener en cuenta estas recomendaciones para cuidar a tus hijos. 📌 #CódigoDeInvestigación lunes a viernes, 10p/9c por Univision. #CDI #CodigoDeInvestigacion #TrueCrime #TrueCrimeTikTok #Documentary #MurderMystery #UnsolvedMysteries #ForensicFiles #CrimeDocumentary #crímensinresolver #crímenesreales #Documental #BasadoEnHistoriaReal #LaNiñaDelPantano #CódigoDeInvestigaciónUS #Editorial #TVContent ♬ sonido original - C.D.I. Código de Investigación
