ViX Micro – Cristóbal Aburto | Digital Storytelling & Branded Content

Adapting cinematic key art into cohesive, platform-ready assets for monthly micro-novela launches.

ViX Micro, part of the ViX entertainment ecosystem, introduced a new lineup of short-form novelas designed for digital audiences.

Each premiere required a consistent visual identity across multiple platforms while maintaining the cinematic quality of the original posters.

Process

To meet this challenge, I adapted official poster artwork into versatile digital formats tailored for social media and video platforms. For Instagram, I created carousel templates to showcase each month’s premieres in a scrollable, engaging way. For Facebook, YouTube, and X, I designed cover art that translated the essence of each micro-novela into banners optimized for diverse screen ratios.

This required not only reformatting but also extending and reframing key visuals. Using Photoshop and AI-powered tools, I generated background extensions and adapted layouts so the original artwork could live seamlessly across all platforms.

Outcome

— Delivered a unified launch toolkit for monthly premieres.

— Maintained brand consistency across ViX Micro’s social ecosystem.

—Enhanced visual engagement with swipe-friendly Instagram carousels.

— Provided flexible, platform-specific assets that ensured visibility and impact.

Experience the campaign on social media:

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Código de Investigación

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