Created +5 videos per episode throughout the 10-week season, published across various Univision social media accounts and the personal accounts of the celebrities involved.

¿Quién es la Máscara? is broadcast in Mexico on Televisa and in the United States on Univision. My work focused on content for Univision’s digital platforms, tailoring the videos to engage the U.S. Hispanic audience.

— GRWM (Get Ready With Me) segments featuring the panel of judges, offering an exclusive behind-the-scenes look at their styling process, makeup, and final look before going on set.

— Judges’ fashion highlights, showcasing the glamorous outfits worn by Carlos Rivera, Juanpa Zurita, Martha Higareda, and Anahí throughout the season.

— Exclusive interviews with the masked contestants, capturing their reactions before and after performances, as well as teasing their hidden identities with cryptic hints.

— Interactive challenges and games with the judges, revealing a more playful and spontaneous side of the celebrity panel.

— Sketches featuring digital host Marko (@marko), bringing humor and a fresh, digital-first approach to the show’s online content.

— Trending TikTok challenges using popular songs and audio clips from the platform, featuring participants or the digital host, encouraging fans to recreate the moves and engage with the ¿Quién es la Máscara? community.

— Managed a tight production and approval schedule, ensuring content was finalized one week before airing due to strict approval processes from the celebrity panel and production team.

— Worked closely with Univision’s social media producer, who was on-site at the show’s studios, to ensure seamless content capture and execution.

— Maintained a fast-paced, engaging editing style that reflected the show’s vibrant and playful tone.

— Received feedback on content to ensure the judges were portrayed in the best light, making adjustments to showcase their personalities.

— Optimized content for Instagram, TikTok, and Facebook, tailoring it to each platform’s format and audience behavior.

The project delivered a high volume of engaging video content, keeping the audience consistently connected with fresh and dynamic pieces throughout the season.

By maintaining a vibrant and cohesive visual style, the content reinforced the show’s colorful and energetic branding.

Audience engagement was significantly boosted through exclusive behind-the-scenes access and celebrity interactions, helping to amplify the buzz and excitement around each episode.