Elevating Univision’s Top Daytime Program Through Social-First Video.
Since May 2024, I’ve been editing social media content for Desiguales, Univision’s top-rated daytime talk show for U.S. Hispanics. Airing weekdays at 3 p.m., the show combines humor, pop culture, and personal stories from its dynamic hosts, including Adamari López, Amara La Negra, Dr. Nancy Álvarez, Karina Banda, Migbelis Castellanos, and Wendy Guevara.
My focus has been on increasing engagement through more dynamic, visually appealing videos — incorporating modern animations, colorful text, and energetic subtitles tailored for each social platform.
Process
— Daily workflow: Received content directly from the show’s content creator, edited it, and published it on social media the same day after the show aired.
— Enhanced video aesthetics with bright colors, fun text animations, and dynamic captions to align with the show’s tone and audience.
— Ensured hosts’ image consistency following Univision’s brand guidelines.
— Worked with my team to develop content franchises that created recognizable formats, boosting audience retention and attracting branded partnerships:
Opiniones Desiguales
Bold and unfiltered takes from the hosts on controversial and thought-provoking topics.
Expertos Desiguales
In-depth insights from guest experts, providing professional analysis on social issues and current events.
Momentos Desiguales
Behind-the-scenes celebrations, telenovela parodies with guests, and playful pranks between the hosts.
Consejos de la Dra. Nancy
Expert relationship and psychology advice from Dr. Nancy Álvarez, offering guidance on love, family, and personal growth.
¿Qué dice la gente?¿Qué dice el pueblo?
Real-time audience reactions and opinions on trending topics, showcasing a wide range of perspectives.
Pregunta del Día
Daily thought-provoking questions from the hosts, engaging the audience in discussions that tie into the show's themes and upcoming episodes.
Outcome
Desiguales is the #1 daytime talk show among U.S. Hispanics (Adults 18–49 and Adults 18–34), and the social media content developed across its episodes has been an integral part of its growing visibility and audience connection.
The show surpassed 100M impressions on social media and YouTube within its first year. Additionally, the strategy supported a 37% rise in viewership among Adults 18–34 compared to its premiere month, while structured content franchises helped unlock new opportunities for branded partnerships aligned with Univision’s commercial goals.
Edited every weekday, without missing a beat.Proof that consistency and creativity drive results.
