For Premio Lo Nuestro 2025, I was tasked with editing branded content for two major brands — Coors Light and Audible — which presented a unique challenge in balancing different audience strategies and content guidelines.

The goal was to deliver high-quality, engaging content that aligned with both brands’ objectives while enhancing Univision’s overall event coverage.

— Edited three videos covering rehearsals and show day, ensuring same-day delivery for social media to maximize audience engagement and event relevance.

— Managed real-time content delivery directly from Miami while editing remotely in Mexico City.

— Ensured that the creative direction adhered to brand guidelines for both Coors Light and Audible.

Targeting beer drinkers aged 21 to 44, the Coors Light campaign centered around the concept “Best Moments of PLN,”aiming to capture authentic, high-energy highlights from the magenta carpet and the show itself.

I carefully selected celebrities and background music to reflect Coors Light’s brand identity and ensure full content compliance. Remarkably, the final video was approved on the first version — a rare and rewarding achievement in branded content production.

Outcome:

—  1.9M+ impressions and 1.1M+ video views (38% overdelivery).

— Achieved a 7.1% engagement rate, 5.6x higher than our TU benchmark of 1.27% for entertainment campaigns.

— Post on Univision’s Instagram (celebrities on the magenta carpet) generated 154K video views, 20K actions, and a 15.3% engagement rate.

Targeting US Spanish-speakers aged 18 to 49, the Audible campaign featured two videos with celebrities answering rapid-fire questions related to Audible’s services.

The main challenge was crafting a smooth, cohesive storytelling flow from fragmented answers. I delivered the first draft for client review and successfully incorporated feedback for the final version, ensuring alignment with brand messaging and tone.

Outcome:

— 632K+ impressions and 340K+ video views.

— Achieved 31K+ engagements and a 7.3% engagement rate, 2.76x higher than the 2.64% TU benchmark.

— Post #1 on Premio Lo Nuestro’s Instagram drove 28K+ engagements with a 32.9% engagement rate, the highest engagement across all PLN content.

This project required working day and night to meet tight deadlines and deliver high-quality content across platforms.

In addition to the branded campaigns, I also produced original videos during rehearsal week — including backstage interviews and celebrity-driven dynamics such as “Recordando Cuando” and “Entrevistas BST”, featuring talents like Wendy Guevara, Kunno, Yeri Mua, Ha-Ash, and others.

The ability to adapt quickly and deliver fast, engaging edits across multiple formats contributed significantly to the success of the campaign.