Engaging a mobile-first audience through editorial content designed for speed and shareability.
Premios Juventud celebrated its 21st edition by targeting a young, social-first audience. The goal was to deliver short-form editorial content that resonated across social media, highlighting key moments from rehearsals, backstage, the red carpet, and the live show.
I supported the event remotely from Mexico City, editing videos in real time while the content producers captured footage on-site at the José Miguel Agrelot Coliseum in San Juan, Puerto Rico.
My role was fully editorial, and I was granted creative freedom throughout the post-production process.
Process
I designed the motion graphics package used across editorial videos and created a dynamic subtitle style guide to ensure consistency. These assets were shared with other editors, contributing to a cohesive visual identity for all social content.
All videos were edited with dynamic pacing, custom transitions, and animated captions—designed to maximize engagement across social platforms and adapt to each talent’s personality.
I edited a variety of short-form franchises tailored for vertical formats, including:
Pregunta y Pasa
A spontaneous Q&A chain where each artist left a surprise question for the next, creating unexpected, unscripted moments.
Mi Primera Vez
Talent shared personal firsts—from career milestones to funny memories—bringing fans closer through relatable stories.
Speed Drawing PJs
We asked artists to draw the Premios Juventud logo from memory. The chaotic results made for quirky, viral-ready clips.
Rep Your Flag
Artists celebrated their roots by sharing food, music, and traditions that represent their country and culture.
21x21
To mark 21 years of PJ, artists had 21 seconds to say everything the show means to them—fast, fun, and heartfelt.
Una Canción Para...
Artists revealed which songs they’d play in specific moments—like heartbreaks, wins, or solo drives—sharing fun and personal music picks.
Outcome
Premios Juventud was the #1 most social TV program on July 25, 2024. The editorial content I helped create played a key role in driving visibility and fan engagement:
— 210M video views across platforms (62% on Instagram, +65% vs LY)
— 8.2M engagements (67% on Instagram)
— 5.4M total interactions — TikTok trends and organic backstage moments performed best
This project highlights my ability to create high-performing, real-time content in hybrid workflows, design scalable motion assets, and shape engaging social narratives for large-scale cultural events.
